💥 My take: The whole roll-out feels like Google isn’t bothered about you if you don’t have deep pockets anymore. 💣 Universal Google Analytics disappears this summer, but did you know that Google Analytics is also deleting historical data from December onwards? For marketing departments that deal with cyclical trends (education sector, I’m looking at you), this means that comparing year-on-year statistics will be… difficult. #HigherEducation #UniversityRankings #DigitalMarketing #EducationMarketing #InternationalStudents Like, share, and comment your thoughts below! 👍💬 Our takeaway? Universities should prioritise providing quality education and sharing their unique stories, rather than solely relying on league table rankings for marketing purposes.ĭo you think league tables still hold value in today's digital landscape? Or are there better ways for universities to showcase their strengths and engage with prospective students? 🎯 Focus on Quality Education and Unique Narratives This underscores the need for universities to consider global perspectives when evaluating the relevance of league tables. A study found that 76% of Chinese students considered league tables important when choosing a university (source: British Council, 2018). Interestingly, league tables continue to hold significant importance for international audiences, particularly families from Asian countries. 🌏 International Perspectives on League Tables Instead, they prioritise student reviews (85%), university websites (63%), and influencers like teachers (57%) and parents (52%) (source: QS Enrolment Solutions, 2021). In fact, they are no longer among the top 10 deciding factors for students (source: UCAS, 2021).

In last weeks Most Clicked: Kyle Campbell, Matt Lees and myself explored the value and relevance of university league tables today.Īccording to UCAS applicant surveys, league tables have dropped significantly in their influence on students' decisions. Are University League Tables Still Relevant in the Digital Age?

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