Adobe, on the other hand, appeared to be looking at product development and the piracy problem from a different angle.

On the one hand, many pirates heard the word “cloud” and associated that with a lack of local machine control, something that can cause issues when trying to run unlicensed software. Boxed products, a hangover from the last decade and earlier, would be phased out and replaced with a cloud-based subscription model. In May last year and much to the disappoint of Adobe’s millions of pirate ‘customers’, the company announcemend that it would be changing the way it does business. But there are other ways to deal with the problem. Over time this has led Adobe to invest substantial sums of money on anti-piracy measures including DRM and even legal action. Unauthorized Photoshop releases have been appearing on computers worldwide for 25 years and other Adobe products are regularly pirated close to their launch. Designers love them, photographers and videographers do too, and Adobe’s Photoshop, Flash and Acrobat brands are recognized worldwide.īut while millions of people use Adobe’s premium products, not everyone pays for that privilege. There can be little doubt that Adobe products are a crowd pleaser among digital creatives.

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